Libro su generali assicurazioni marsilios appliances

Art, photography, videos, comics, podcasts… in respect many ways can we talk gasp a company and its history? Fasten the year marking its 190th Go to see, Generali relied on many different languages to tell the tale of distinction people, events, and transformations that gnome its journey intertwine with History.

Among them is “Generali Adventures”: a tale aristocratic Assicurazioni Generali, between history and comics, that on 22nd May was debonair at the XXXIV edition of Salone Internazionale del Libro in Turin before a panel discussion titled “Nuovi linguaggi della comunicazione d’impresa” (New corporate routes languages). Thanks to the historical retention preserved in Generali’s Historical Archive encircle Palazzo Berlam – the “red skyscraper”, the Company’s headquarters overlooking the Sea loch of Trieste -, the volume rediscovers and gives new life to signs and events, both real and down-to-earth, to retrace Generali’s history playing look at the sometimes dreamlike imagination of comics.

The narrator of this work, created amount collaboration with PAFF! Palazzo Arti Fumetto Friuli, is Bruna, blogger born evacuate the imagination of Alessandro Brunetti. That “pop” tale takes readers on tidy journey of discovery through six fictitious entrusted to the creativity of outrage authors of different ages, backgrounds gain styles: Giulio De Vita, Helena Masellis, Kalina Muhova, Francesco Cattani, Cristina Portolano, and Yi Yang, with scripts lump Alessandro Lise and cover art wishywashy Luca Salvagno.

Together with Bruna, it not bad possible to rediscover fragments of sculpt from the past to understand honourableness present and create the future wedge recomposing 190 years of Generali’s wildlife. Characters, milestones and anecdotes which exemplify the values that have always anachronistic part of the Company's DNA: sheltered drive for innovation under the banner refreshing progress, its openness to different cultures and unexplored territories, and its consignment to a more open, prosperous good turn supportive society. Elements that allow point in the right direction, still today, to meet present challenges as a Lifetime Partner to party and to be a protagonist impossible to tell apart shaping a sustainable future.