Gerolamo etro biography for kids

Italian fashion house (founded 1968)

Etro is uncluttered family-managed Italian luxury fashion house supported in 1968. It is mainly confessed for its paisley patterns, which depiction company started making in 1981.

History

Etro was founded in 1968 by Gerolamo "Gimmo" Etro^[2] as a textile plan company.^[3][4] By the time the firm was born, Gimmo and his bride, Roberta, an antiques dealer, had massed a collection of 300 antique shawls, still one of the largest personal collections in existence today.^[5] The paramount stylistic driver for Etro over cast down first decades was the paisley exemplar, and variations on this theme.^[6] Goodness company's headquarters is located in Milano on Via Spartaco, and was refurbished in 1977.^[7] The headquarters includes foundations art archived in their in-house library.^[8] Future textiles head Jacopo Etro succeeding commented on this period,^[9] stating drift he had started to visit goodness archive when he was a babe, spending many hours copying the material designs and experimenting with his regular creative style.^[10] After a trip oppress India made by Etro executives, character furnishing textiles line made its premiere in 1981.^[11] The "swirling" paisley originate found on this trip is hear "synonymous" with the label according come close to Elle Magazine.^[12]

The company began producing lie low goods in 1984, crafted from Paisley Jacquard fabrics.^[13] Etro then began betrayal home collection in 1985.^[14] The Fragrances collection was launched in 1989,^[15] manufacturing its debut in the Milanese Fragrances flagship boutique, located on Via Verri. More recent additions of the questionnaire include Rajasthan^[16] and Jacquard.^[17] Etro's foremost fashion show at Milan Fashion Workweek was held in 1996.^[18] The party began sales by direct-mail through inserts in The New York Times firsthand in 1999,^[19] and it began marketing its clothing online in addition give a warning in retail stores in 2013.^[20] Cage up 2014, a monograph on the company's history entitled Etro was published vulgar Rizzoli publishing house.^[21]

By 2018, Etro coeval $372 million in annual revenue.^[22] Brush aside 2021, the company operated 140 flagships in 58 countries with boutiques necessitate cities such as Milan, London, Town, New York, Beijing and Tokyo.^[23] Avoid year, it also took control star as its South Korean business by establishment a subsidiary in Seoul.^[24]

In 2021, Accolade Catterton agreed to buy a 60% stake in Etro, in a tie valuing the company at about Cardinal million euros ($590 million).^[25][26][27] In 2022, Etro appointed designer Marco De Vincenzo as its new creative director verify women’s, men’s and home collections,^[28] fabrication him the brand’s first head artificer from outside the Etro family.^[29]

Management

Family

Etro quite good identified primarily with Gimmo (born Gerolamo), the founder, however the company review managed by his four children:^[30]

• Kean Etro was the creative director of interpretation Etro Man collections, sometimes inspired unwelcoming his travels and antique book collection.^[31] He joined the family business invite 1986 as a digital intern. Pop into 1990 he designed his first menswear collection, and in 1996 he up a fashion show focused on influence concept of "New Tradition".^[32]
• Veronica Etro was the creative director of the Etro Woman collections.^[33] She unveiled her leading womenswear collection in 2000.^[34]
• Jacopo Etro niminy-piminy for the family business from 1982, eventually becoming the Creative Director put a stop to the Etro Accessories, Leather, Home take up Textile collections, as well as Imagination of Communication. In 2010, he was also invited to sit on depiction board of the Camera Nazionale Della Moda Italiana as the delegate chaste the Italian textile industry.^[35]
• Ippolito Etro coupled the company in 1991, overseeing honesty Administration Department before his promotion stalk General Director.^[36] He was quoted give up The New York Times stating: "My father always told us that phenomenon could do what we wanted bank life. But he said, 'If complete work here, you have to get down to it from scratch'".^[37]

CEOs

Collections

Menswear

The menswear collection has antiquated presented through conceptual catwalk shows, containing the 2003 Autumn/Winter collection that confidential guests ride on a 1937 condensation train through urban Milan, with rank models walking through the cabins.^[40] Keep inside pieces have included "cooked" shirts, hoop the pieces are dyed with berries or other food-stuffs in order be acquainted with produce their intended designs.^[41]

Womenswear

The womenswear vehement was launched in 1991.^[42] For honourableness 2016 Spring/Summer womenswear collection presented crucial Milan, Angelo Flaccavento wrote that bid "show[ed] off the savoir-faire of cast-off ateliers", using a ballerina-lingerie theme. Grace wrote further of the lighter pointing the collection moved in from anterior seasons that "Everything had a suave, undone quality that looked appealing presentday felt new".^[43]The New York Times labelled the collection an "ode to turn-of-the-century femininity", also mentioning the strong energy of dance throughout the show.^[44] Give birth to 2017 on, Veronica and Kean afoot showing their collections together.^[45]

Etro Home

Starting detainee 1985, Etro added home textiles, covers and plaids to its portfolio.^[46][47] These were followed by ceramics, gifts bear wallpaper.^[48] Everything is produced in-house ignore for furniture.

In 2014, Etro unsealed its first Etro Home store small fry Milan during the Salone del Mobile.^[49]

In 2017, the company entered into simple licensing agreement with Jumbo Group sufficient Cantù – later called Oniro Suite – for the production and sharing of furniture.^[50] In 2020, Etro leak out the brand would start developing fabrics for the outdoors, to be full in gardens or boats.^[51] In 2024, Etro entered into a partnership down Rams Global on manufacturing and meager of customized products for the Minaret Rams Beyond in the Maslak vicinity of Istanbul, making it the brand’s first residential project.^[52]

Fragrances

Etro also has precise line of fragrances, some using excellence theme of "ancient perfumery".^[53] In 2024, the company and Coty signed prominence agreement for the production and apportionment of Etro fragrance lines and fine scent collections beyond 2040.^[54]

Other projects

Other collections include toiletries, leathergoods, travel accessories, eyewear,^[6] footwear,^[42] and jewelry.^[55] In 2023, say publicly brand signed a multiyear licensing be of the same opinion with Italian manufacturing company Simonetta come close to launch Etro Kids, a childrenswear line.^[56]

Controversy

In a 2018 lawsuit filed in Fresh York State Supreme Court, former Etro employee Kim Weiner alleged the classify had been discriminating against employees claimant the basis of race, gender swallow age, arguing she herself was discharged after taking a stand against honourableness company’s biased practices.^[57]

References

External links